There Will Be Blood with gaze locations of 11 viewers from TheDIEMProject on Vimeo.
This is an excerpt from There Will Be Blood. Eleven viewers were shown the scene and their eye movements were recorded using an infrared camera-based eyetracker. Each circle represents the centre of one viewer's gaze. The size of each circle represents the length of time they have focused on that particular area.
Psychologist Tim Smith from Birkbeck, University of London, explains his work - and why Hollywood is interested - in our Science Weekly podcast.
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